The announcement made on 27 March 2018 marked the start of formal discussions for Severn Vale Housing to join Bromford.
The news came four months after Bromford and Merlin Housing announced they were in formal talks over the formation of a new partnership, delivering services for nearly 100,000 customers and an investment of £1.5b in 14,000 new homes over the next decade.
Bromford and Merlin merged formally on 2 July 2018, with the new organisation retaining the name Bromford.
Severn Vale's transition to become Bromford completed formally on 2 January 2019. In due course, Bromford’s innovative neighbourhood coaching approach will be brought to customers in and around Tewkesbury, supporting an extra 4,000 households to build more resilient communities.
The combined organisation’s 10-year new homes programme will now grow by an additional 1,000 homes, taking the estimated total to 15,000 in the next decade.